There are still 3.2 billion users on social sites almost every day. That’s 42% of the world’s population. If you haven’t created a social media strategy, there is no better time to jump in.
Brand recognition, customer loyalty, increased conversions, and cost-effectiveness are excellent reasons to make social media marketing a priority for your company.
It also offers plenty of opportunities to measure conversions and other metrics to see if ROI’s are worth the effort.
5 reasons Why Social Media Marketing is important
1. Cost Effectiveness
Three times less expensive than traditional media, social media marketing is one of the most cost-effective advertising methods. Just by investing a little money and time, you can increase your conversion rates and ultimately get a greater return on investment on the amount that you primarily invested.
Social Media Marketing cuts costs without sacrificing results. The most significant investment is the time to create and publish content and engage with your customers.
However, this time spent is minimal when compared to the returns.
2. Increase Brand Awareness
Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. Your brand will be more visible and recognized if you incorporate social media into your marketing mix.
90% of people with social accounts have used them to communicate directly with businesses.
Social Media is the perfect opportunity to share the latest news and product updates directly with your target audience. Content on social media has a broader reach and the brand becomes more familiar to potential customers. The more relevant the content, the more opportunities you have to demonstrate your expertise.
3. Traffic Growth
By sharing your content on social media, you can also increase the traffic to your website.
On Social media, you can share content for shoppers with links directly to your site. The more content and links you can share, the more inbound traffic you will generate while making conversion opportunities.
4. Funnel Development
Social media has the potential of impacting different levels of your marketing funnel.
Social media helps you humanize your brand messaging and impact the customer at different stages of your funnel. For eg; Working with a retargeting partner allows you to retarget shoppers who abandoned their cart, by serving ads to them on their social platform.
You can then continuously improve at displaying targeted ads to the right person, reducing abandoned carts. It’s another way of showing that you are attentive to your customer’s needs.
5. Customer Satisfaction
As consumers, we all want to shop at a store where the staff pays attention to us. By interacting with them, answering questions, or acknowledging concerns, customers are more likely to be loyal to the brand.
Replying to comments in a personal way is one of the best ways a company can value and respect its customers. That includes prompt responses to negative feedback.
88% of consumers polled say that they are less likely to buy from a merchant that doesn’t respond to customer comments or complaints.
Shoppers trust the brands that interact with them on socials. It is the best way for businesses to get to understand their audiences.
Check out our post on Why Social Media Marketing is Important.
Conclusion
There is no denying that Social media marketing has many advantages for small businesses and established brands alike.
By regular updating with the right social media marketing strategy, it will lead to increased traffic and conversions, improved brand loyalty, healthier customer satisfaction and much more.
The earlier you start, the faster you see the growth in your business.
Contact us here to book a 1:1 consultation and let’s design a customized SMM strategy for your business!