Suta – A Brand Building Case Study

As one of the leading performance marketing agencies in Kerala, we are planning to bring to your attention certain case studies of brands and companies that have used various strategies to become popular among the masses in a small amount of time. In the world of online fashion and ecommerce, building a memorable brand is no easy feat. With so many players in the market, companies need to get creative and strategic to stand out from the crowd. One Indian fashion brand that has done this remarkably well is Suta. 

Founded by two sisters, Sujata and Taniya, Suta is a saree brand that has quickly become one of the most recognizable names in its category. As an entrepreneur myself, I find Suta’s brand building story highly insightful and wanted to break it down in this week’s blog. There are several smart strategies that Suta employs to create strong brand awareness and customer loyalty.

The most distinctive visual element of Suta’s brand is their signature saree tassels. The tassels come in a variety of bright, contrasting colors and are prominently displayed on the pallu of every Suta saree. This consistent design detail acts like a branded seal – when we see those colorful tassels, we instantly know it’s a Suta product, or at least assumes so. It allows the brand to be easily identifiable even from a distance. 

Another area where Suta excels is community building. Their website has a very active community forum where customers can post photos, reviews, and even videos of themselves wearing Suta sarees. Suta’s team regularly replies to these posts, creating a two-way engagement. This not only provides social proof of the brand’s popularity, but also fosters a sense of belonging with Suta’s loyal fans. 

In addition to their online presence, Suta is very visible at key exhibitions, fairs and pop-up events across India. While many fashion companies focus heavily on digital platforms, Suta understands the value of face-to-face interactions. Meeting customers in person, getting feedback and showing off new collections allows Suta to form meaningful connections. 

Finally, the founders Sujata and Taniya, the Su and ta of Suta, themselves are at the forefront of Suta’s branding. Their personal stories and journey as women entrepreneurs are shared extensively across Suta’s website and social media. Seeing the real people behind the brand builds a feeling of trust and relatability. 

As performance marketers, we find these branding strategies highly effective while still feeling authentic. Suta has carved out a distinctive brand identity through their design, community cultivation and multifaceted presence. For anyone looking to build their own memorable brand, Suta provides plenty of inspiration. Their success proves that creativity, consistency and customer relationships are ultimately what sets a brand apart.

What are your thoughts on Suta’s brand building approach? We would love to hear your perspectives in the comments! If you found this case study useful, be sure to follow along for more small business tips and insights. Also, if you want to elevate your own brand through performance marketing, reach out to Neelunco for the best results.