5 Creative Hacks to Boost Your Facebook and Instagram Ad Results

In the modern era of social media dominance, ad campaigns are a major part of performance marketing. If you’ve been running Facebook and Instagram ads and not getting the results you hoped for, the problem likely lies with your creatives. For best performance marketing results, you need compelling, strategic ad creatives that capture attention and convert leads. Your ad creative – the images, videos, and text that appear in your ads – play a huge role in capturing attention, conveying your brand story, and driving conversions. 

The number one mistake most digital marketers make is to focus too much on numbers such as the ad spends, conversion rates, ROI, etc., and give little attention to the most basic thing – using the right creatives! Luckily, with a bit of strategic thinking and creativity, you can give your ad results a major boost. Here are five creative hacks you can try in your next Facebook and Instagram ad campaigns:

1. Mashup Videos

Mashup videos are a fun and engaging creative option. These are compilations of different short video clips showing your product or service in use. The diverse perspectives and scenes keep viewers interested. Mashups work especially well for consumer products – think a compilation of people enjoying your snack food in different settings.

2. Before & After Transformations

People love seeing dramatic visual transformations. Use before and after photos or videos to highlight the impact of your product or service. This works for weight loss products, cosmetic procedures, home renovations, and more. The contrast grabs attention and builds excitement. A person showing his or her weight loss transformation definitely grabs the attention of many, as there are millions out there who want to do the same. 

3. Social Proof and Testimonials

Leverage social proof by including credible testimonials from satisfied customers. These can be short written reviews or video testimonials explaining how your business solved a problem for them. Adding genuine customer perspectives builds trust and sways potential leads.

4. User Generated Content

User generated content refers to authentic photos and videos created by customers themselves. For example, you could reshare a post of someone posing with your product. This genuine third-party content helps your brand seem more credible and approachable.

5. Us vs. Them Messaging 

Clearly explain how you’re better than competitors. Call out your unique strengths and advantages over others in the space. This “us vs. them” framing helps you stand out and gives customers a reason to choose you.

Getting creative with your ad assets can work wonders. As performance marketers, we value the power of creatives immensely, and always promote the value of producing the right creatives to generate maximum results. Remember, all you have is a few seconds, or even microseconds, to grab the attention of social media users through your ads. So, if you do not utilize the power of creatives to do exactly that, your ad campaigns are going to fail for sure. Try out these 5 hacks in your next campaign to capture more attention and drive better results. Let us know if you have any other tips!