1. You don’t get any engagement from fake followers.
When you buy Instagram followers, you are paying for a number. Many of those followers are either bots or inactive accounts, which means they’ll never engage with your posts.
Engagement is key to how Instagram’s machine algorithm displays posts to users. Without likes or comments, your post won’t show up on your audience’s newsfeeds or on the Explore Pages.
2. Fake followers could hurt your credibility.
If you’re caught with a ton of fake followers, it could ruin your credibility with your real audience.
Others might notice you don’t have a ton of engagement on your posts, which could deter them from following you. For eg: If you have 5000 followers but only four likes per post, other users could realize something is not right.
It could seem deceitful, and lead the users to believe the brand is fake or that they couldn’t get authentic followers through good content alone.
This keeps people from trusting and buying from you.
3. Purchased Instagram followers can distort your performance metrics.
You can’t measure how well your target audience is connecting with your brand when the majority of that audience is fake. The bots and inactive accounts can skew your ratio and performance metrics.
Fake followers are identified and removed by Instagram.
Instagram recently updated its terms of use to identify and remove inauthentic accounts from its platform.
Instagram is also removing likes, follows, or comments from third-party apps. Therefore, by buying followers, you violate Instagram’s community guidelines which might lead to triggering a reaction from Instagram’s moderators.
Check out our post on Why You Shouldn’t Buy followers here.
Conclusion
Don’t be tempted by the ads offering to sell you Instagram likes or followers. They will give you no long-term benefit and will harm your account’s standing.
Remember, marketing budgets shouldn’t be spent on buying fake followers when you could use them to target people who are interested in what you offer.
Focus instead on building genuine relationships with a real audience.
Create engaging and authentic content and be consistent in posting quality content. Let your loyal followers spread the word and engage with your brand organically.
If you are looking to grow your Social Media organically, Contact us here and let’s get on a call.