When it comes to performance marketing, “Meta Ads vs. Google Ads – Which is better?” is a question that confuses most of the businesses. The reason is simple – Google and Meta are two giant platforms boasting the most number of users and traffic, in almost all parts of the world. Figuring out which platform…
In the ever-evolving world of digital marketing, artificial intelligence (AI) is revolutionizing how businesses create and manage their advertising campaigns. Meta, formerly known as Facebook, is at the forefront of this innovation with the launch of new AI-powered tools designed to streamline ad creation for platforms like Facebook and Instagram.
These cutting-edge tools are capable…
Video marketing has been growing steadily and the trend is expected to rise in 2024. Accelerated by the pandemic, videos rapidly overtook other modes of marketing outreach.
Check out 5 easy video tools you need to know, here.
If you are ready to learn more about why video marketing can be a game-changer for your…
Video marketing is the use of videos for promoting and telling people about your product or service. It helps increase engagement on your digital and social channels and has been a rising trend in marketing.
Check out why video marketing will be a game-changer in 2024, here.
Video Marketing is a powerful tool for small…
There are still 3.2 billion users on social sites almost every day. That’s 42% of the world’s population. If you haven’t created a social media strategy, there is no better time to jump in.
Brand recognition, customer loyalty, increased conversions, and cost-effectiveness are excellent reasons to make social media marketing a priority for your company. …
1. You don’t get any engagement from fake followers.
When you buy Instagram followers, you are paying for a number. Many of those followers are either bots or inactive accounts, which means they’ll never engage with your posts.
Engagement is key to how Instagram’s machine algorithm displays posts to users. Without likes or comments, your…