Five Reasons Why Every Creative Business Needs a Website

If your business is not on the internet, your business will be out of business – Bill Gates.

If you have a creative business, you should have a website. Without one, you’re losing out the business to others that do have one. A website not only helps businesses promote their products and services, but it also allows them to stand out from their competitors, especially in today’s digital age where customers rely heavily on the Internet to learn everything. 

Here are five reasons why a website must be a priority for your creative business:

1. Makes you look professional and credible.⁣

You can build a brand presence for your business with a website, without being restricted in terms of design, process and technology. A website can help creative businesses increase control, branding and credibility. 

So, a professional business website legitimizes your business in ways no other social media channels would.

2. Easy for clients to find you via Search Engines.⁣

In today’s competitive online search environment, having a website is a crucial key. When someone is looking for a product or service that your business offers, your website will show up in the search results. This will keep you from missing out on potential sales leads.

Over 63% of customers use a company’s official website, to engage with a business.

Well-optimized websites can pop up on the first page of Google search attracting new customers who were researching your niche. There’s a much greater chance of someone ‘stumbling upon’ your website than on your social media profile. 

A website is available 24/7, every day of the year, from anywhere around the globe, letting you broaden your reach, and promote yourself without a break.

3. You can share your portfolio in one place.⁣

Having a portfolio is crucial for any creative business. Through your website, you can showcase your expertise and demonstrate your art in a unique way.

Your website can be a one-stop for making your projects, and details available instantly for anyone.

4. Easier to accept payments.⁣

It is easier to collect and track payments through a website. Websites have a secured transaction system which can help both parties from fraud, and ensures that you are paid for your work.

5. Better reach than social media.⁣

It is getting more and more difficult to stand out on social media nowadays. ⁣A website is like online real estate and is set up for anyone to find upon searching it. With proper SEO, your website has the potential to reach billions of people.

Watch our reel on why creative businesses need a website here.