Overview:
Fiza Zoheb is a passionate nutritionist and lifestyle coach based in Ernakulam, Kerala, India. With a mission to help people lead healthier lives through proper diet and self-care, Fiza was seeking to establish herself as an authority and influencer in the nutrition space. She partnered with Neelunco, a performance marketing agency, to amplify her reach and build her personal brand across social media platforms. Within just 5 months, Neelunco helped Fiza make tremendous progress by optimizing her presence on LinkedIn, Instagram, and YouTube.
Strategy:
Neelunco started by identifying Fiza’s target audience and which platforms they were most active on. This included health-conscious professionals on LinkedIn, foodies and fitness enthusiasts on Instagram, and those seeking educational nutrition content on YouTube. With this understanding, Neelunco designed a strategy for each platform.
On LinkedIn, the focus was on positioning Fiza as an expert by sharing valuable insights, research and advice. For Instagram, the goal was engaging Fiza’s passion for healthy, delicious food recipes, and health tips for women. YouTube was leveraged as the platform for nutrition education and tips through a string of short videos (YouTube shorts).
No matter the platform, the core elements of the strategy included:
- Creating premium, value-driven content optimized for each platform
- Curating content calendars to maintain a consistent publishing schedule
- Crafting compelling captions to maximize engagement
- Optimizing profiles with targeted keywords and complete information
- Running both organic and paid campaigns to expand reach
- Tracking performance metrics to refine the ongoing approach
Execution:
On LinkedIn, Neelunco optimized Fiza’s profile and began sharing posts that positioned her expertise. Instead of following the traditional method of written posts, we gave importance to video posts here as well. Topics ranged from nutrition tips to recaps of Fiza’s speaking engagements. In just 5 months, Fiza organically grew her connections to 701 and followers to 804, while earning 57,897 impressions.
As we know, getting impressions on the LinkedIn platform for a beginner is not an easy task. But, due to our combined effort and the right framing, Fiza’s LinkedIn posts were able to attain thousands of impressions per post, the highest being more than 7500 impressions.
Neelunco built Fiza’s Instagram presence from the ground up, developing her profile and implementing a consistent posting strategy. Over 3 months, Neelunco created 102 visually appealing posts spotlighting recipes, meals, client highlights, health topics, and nutrition tips. These posts drove 166,149 accounts reached in the last 90 days (97% paid), and 1,256 engaged accounts.
YouTube
For YouTube, Neelunco worked with Fiza to launch her own YouTube shorts series providing in-depth nutrition education. Optimization efforts helped the videos gain 11.6k views and 224.9 hours of watch time so far. Her subscriber base also grew to 55. In the coming months, the plan is to give prominence to curating more long videos for the YouTube audience.
Results:
In just 5 months, Neelunco helped Fiza make remarkable progress in establishing her personal brand across multiple platforms. She is now well on her way to becoming a recognized thought leader in nutrition and women’s health. Even on Instagram, more than 78% of Fiza’s followers are women, which pinpoints the fact that we have hit the right target audience. Overall, Fiza built her audience to over 1,500 engaged followers and drove awareness of her expertise to over 200,000 accounts.
With a demonstrated ability to create captivating nutrition content at scale, Fiza is now an attractive potential partner for health/wellness brands seeking influencer partnerships. She has grown her authority to educate and inspire consumers to live healthier, more balanced lifestyles.
Key Takeaways:
- A presence across multiple strategic platforms is essential for building a personal influencer brand
- Tailoring content style, topics and engagement for each unique platform is key
- Blending organic relationship-building with paid reach amplification is effective
- Maintaining consistent posting and optimizing based on data drives results
- Patience and persistence are necessary to achieve influencer status organically
- Partnership with experienced marketing experts accelerates personal brand development
Through expert guidance from Neelunco, Fiza achieved incredible influencer growth that will continue compounding over time. She is now well-positioned to make an impact in spreading nutritional education. Like Fiza, you can also kickstart your journey to become a social media influencer with the help of Neelunco.
Contact us right now to learn more and take your first step towards becoming a prominent social media figure in your niche.