Video marketing has been growing steadily and the trend is expected to rise in 2024. Accelerated by the pandemic, videos rapidly overtook other modes of marketing outreach.
Check out 5 easy video tools you need to know, here.
If you are ready to learn more about why video marketing can be a game-changer for your business, you need to read on!
1. Video Boosts Sales & Conversion
About 74% of online video viewers make a purchase after they have watched a branded video on social media.
Vision is our most dominant sense and it often supersedes all other senses. Once a customer watches a video, it increases their trust and the credibility of our brand.
Video marketing allows us to say so much in a short period of time, and has the potential to instantly go viral. They are evergreen in many ways that other kinds of marketing will never be, and pay off in multiple ways including the promotion of brand awareness, boosting engagements, and improving overall online presence.
For instance, we helped our client Sugafluff post strategic videos, leading to her videos going viral and an increase in engagement and conversions for her business.
2. Increases Brand Loyalty and Trust
Videos are more personal than print or text and helps your potential customers see what the brand stands for, helps in building trust and ensures repeat customers by developing long-term relationships.
They can also be used to offer added value through tutorials and how-to videos. These videos are not purely sales-focused and helps build credibility and interest in the brand, They also help customers see the product in action.
3. Increases Engagement and SEO
Videos receive more engagement than texts and images combined.
SEO rankings are increasingly being bonded to the presence of video content on websites. Statistics prove that you are 53 times more likely to show up on a search engine if you have a video embedded on your website.
Working with a good Digital Marketing Agency can help you create and maintain a highly engaging and customised website.
4. Video and Mobile go hand in hand
Mobile phones are the most preferred method today to connect, communicate, view content and shop. This combined with low internet charges has brought in the increasing trend of watching videos on mobiles.
94% of ad revenues for Facebook came from mobile for the third quarter of 2020.
Check out our post on why Video Marketing is a game-changer for businesses in 2024.
Conclusion:
We use Youtube Videos and Shorts, Facebook videos, Instagram Reels and so on for entertainment, knowledge and much more. Using video as a marketing tool is crucial for every business to capture attention and stay ahead of the curve.
If video marketing is your priority in 2024, head over to our contact page to schedule a 1:1 strategy call with us.